Greener BeeGreen Electronics2013-14 Toyota Green Initiative Tour Helps Select CIAA and SWAC Schools Improve Campus Environment


TORRANCE, CA–Oct. 28, 2013: Twenty-two select Central
Intercollegiate Athletic Association (CIAA) and Southwestern Athletic
Conference (SWAC) schools will continue their commitment to sustainability
with a one-year lease of a Toyota Prius liftback or Prius Plug-in vehicle.
Each school will receive a vehicle in conjunction with the 2013-14 Toyota
Green Initiative (TGI) tour, an environmental stewardship program designed
to empower the African American community. The tour travels to
participating HBCUs (Historically Black Colleges and Universities) each
fall to educate students and alumni on the benefits of adopting a
sustainable lifestyle.

“As the Toyota Green Initiative begins its fourth year, we wanted to
provide historically black institutions with a product that would help
improve campus environment and promote sustainability,” said Jim Colon,
Vice President of Toyota Product Communications for Toyota Motor Sales,
U.S.A., Inc. “With low emissions and improved fuel economy, we are proud to
provide these HBCUs with one of the Prius family of vehicles for the
2013-2014 school year.”

The twenty-two hybrid vehicles will be used by school staff for
campus-related administrative and facilities use and will be delivered to
each institution in early 2014.

This year’s TGI Tour will travel to a total of 27 HBCU campuses with a
fully-immersive experience to engage students in the environmental space.
The program will travel to a number of HBCU campuses with on-site displays
and activities, including the Green Gallery, a display that features
environmental tips and facts and chronicles green history within the
African American community; the Power Hour competition, where students can
generate power on stationary bikes for prizes; Prius and Highlander Hybrid
display vehicles; and charging stations for personal electronics such as
cell phones and tablets.

At select tour stops, TGI Green Workshops will be hosted by the TGI
Coalition, a collection of environmental experts who speak on
sustainability within the African American community and relevant ways to
go green. Coalition members include environmental advocates Earthseed,
Black and Green author Jamal Ali, SMB Essentials CEO Lake Louise, actor
Lance Gross, actress Tatyana Ali, 2012 TGI Campus Contest winner Corban
Bell and 2010 TGI Campus Contest Winner Stephen Graddick. Panel discussions
and sustainability activities such as creating affordable natural cleaning
products with Earthseed or learning about greener skincare and beauty
alternatives with Lake Louise teach students to take a hands-on approach to
improve their environment during the workshops.

At the center of the Toyota Green Initiative is an interactive website,
Toyota Green, which
provides easy ways to live green and to save green, eco-conscious articles,
videos, campus and community events and volunteer programs. To learn more
about the TGI program and to view the complete 2013-2014 tour schedule,
please visit Toyota Green.

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