Greener BeeGreen ElectronicsAMD, PuzzlePhone receive award for innovations

The Green Electronics Council (GEC), Portland, Oregon, has announced that AMD, a designer of compute and graphics processors, and PuzzlePhone, a designer of modular mobile phones, won its 2016 Catalyst Awards

GEC says its Catalyst Awards seek to inspire innovation in the design, manufacture and use of electronics to advance global sustainability. GEC’s “Catalyzing Impact at Scale” Award recognizes the large-scale impact leading corporations can have when changing the design, manufacture and intended use of their products. The award recognizes cutting-edge technologies that raise sustainability to a new level, according to GEC.

AMD received the Catalyzing Impact at Scale Award for its 25×20 energy efficiency initiative, which aims to improve the energy efficiency of AMD mobile products 25 times by 2020 from a 2014 baseline. AMD is ahead of schedule to meet this goal as evidenced by a recent product for the mobile PC market, GEC says. 

PuzzlePhone won the Catalyzing Disruptive Innovation Award for a modular mobile phone design that expands the lifespan of phones and thereby significantly reduces mobile phone-related e-waste, says GEC.

“To achieve a world filled with only sustainable electronics, we need to change the behavior of leading companies and continue to seek out and support innovative startups,” says Nancy Gillis, CEO of the GEC. “We congratulate AMD and PuzzlePhone for leading in these efforts and being the 2016 GEC Catalyst Award winners.”

AMD’s award-winning initiative accelerates the sustainability of its Accelerated Processing Units (APUs), which are used in personal computers, digital signage, medical imaging systems and other products, GEC says. The AMD 6th Generation A-Series Accelerated Processing Unit (code-named “Carrizo”) delivered a 2.7 times improvement in energy efficiency, and achieved an approximate 46 percent reduction in lifecycle carbon emissions compared to its predecessor, according to GEC.

“We’re honored to receive the 2016 GEC Catalyst Award, recognizing our work to improve the energy efficiency of our products,” says Tim Mohin, senior director of corporate responsibility for AMD. “AMD has focused on energy efficiency for years, and this focus is more important than ever given the explosion of computing devices and the very real threat of climate change. We continue to achieve leaps in energy efficiency by focusing on numerous design enhancements, improved transistor density, and other optimizations that result in power and performance improvements. Our ambitious goal is to improve this performance metric by 25 times during the timeframe from 2014 to 2020.”

PuzzlePhone received the Catalyzing Disruptive Innovation Award for its modular approach to smartphone design. Its three-module smartphone empowers end users to change or upgrade a module rather than replace the entire device when a part becomes inoperative or obsolete. The modules also are designed for reuse in other applications after their life as a smartphone component, expanding their lifespan and reducing the amount of e-waste.

“By applying the principles of human-centered design and ecodesign, PuzzlePhone enables the full cycle of the circular dconomy: durability, easy maintenance and design for recapture through existing recycling systems and rapid disassembly,” says Alejandro Santacreu, founder and CEO of Circular Devices Oy/PuzzlePhone. “Caring both about our planet and our customers, we have developed a supply-chain-proof solution that brings value to all stakeholders by solving their most critical pain points. PuzzlePhone empowers all of us to choose a better way, a better future.”

A panel of expert judges selected AMD and PuzzlePhone from among seven Catalyst Awards finalists. The other five Catalyst Award Finalists were: U.S. Department of Energy, iFixIt, Samsung, WorldLoop and Xerox.

GEC announced the Catalyst Award winners during IFA 2016 held in Berlin Sept. 1-6, 2016.

In 2015, the inaugural year of GEC’s Catalyst Awards, Dell Inc. won for closing its manufacturing loop and using 100 percent postconsumer recycled plastic for certain components.

The GEC is a nonprofit that works with stakeholders around the world to develop a shared vision for more sustainable electronics and the practical tools to realize it. Founded to inspire and catalyze environmental leadership throughout the lifecycle of electronic technologies, GEC says it supports the production of consensus-based environmental leadership standards; by operating EPEAT (Electronic Product Environmental Assessment Tool), the definitive global rating system for greener electronics; and by convening global thought leaders in environmental design, strategy and marketing to envision more sustainable electronics design and delivery methods. These activities work to promote a world in which green electronics is a cornerstone of a healthy and vibrant world.

Article source: http://www.recyclingtoday.com/article/green-electronics-council-amd-puzzlephone/


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