Greener BeeGreen ElectronicsAMD, PuzzlePhone Win Green Electronic Council’s 2016 Catalyst Awards

BERLIN–(BUSINESS WIRE)–The Green
Electronics Council
(GEC) announced at IFA 2016 today that AMD
(NASDAQ: AMD), a leading designer of compute and graphics processors,
and PuzzlePhone, a designer of modular mobile phones, won its 2016
Catalyst Awards. GEC’s Catalyst Awards seek to inspire innovation in the
design, manufacture and use of electronics to advance global
sustainability. GEC’s “Catalyzing Impact at Scale” Award recognizes the
large-scale impact leading corporations can have when changing the
design, manufacture and intended use of their products. GEC’s
“Catalyzing Disruptive Innovation” Award recognizes cutting-edge
technologies that raise sustainability to a whole new level.

AMD won the Catalyzing Impact at Scale Award for its 25×20
energy efficiency initiative
, which aims to improve the energy
efficiency of AMD mobile products 25 times by 2020 from a 2014 baseline.
AMD is ahead of schedule to meet this goal as evidenced by a recent
product for the mobile PC market. PuzzlePhone
won the Catalyzing Disruptive Innovation Award for a modular mobile
phone design that expands the lifespan of phones and thereby
significantly reduces mobile phone-related e-waste.

“To achieve a world filled with only sustainable electronics, we need to
change the behavior of leading companies and continue to seek out and
support innovative start-ups,” said Nancy Gillis, CEO of the Green
Electronics Council. “We congratulate AMD and PuzzlePhone for leading in
these efforts and being the 2016 GEC Catalyst Award winners.”

AMD’s award-winning initiative accelerates the sustainability of its
Accelerated Processing Units (APUs), which are used in personal
computers, digital signage, medical imaging systems and more. The AMD 6th
Generation A-Series Accelerated Processing Unit (code-named “Carrizo”)
delivered a 2.7 times improvement in energy efficiency, and achieved an
approximate 46-percent reduction in lifecycle carbon emissions compared
to its predecessor. 1,2

“We’re honored to receive the 2016 GEC Catalyst Award, recognizing our
work to improve the energy efficiency of our products,” said Tim Mohin,
Senior Director of Corporate Responsibility for AMD. “AMD has focused on
energy efficiency for years, and this focus is more important than ever
given the explosion of computing devices and the very real threat of
climate change. We continue to achieve leaps in energy efficiency by
focusing on numerous design enhancements, improved transistor density,
and other optimizations that result in power and performance
improvements. Our ambitious goal is to improve this performance metric
by 25 times during the timeframe from 2014 to 2020.”

PuzzlePhone won the Catalyzing Disruptive Innovation Award for its
modular approach to smartphone design. Its three-module smartphone
empowers end users to simply change or upgrade a module rather than
replace the entire device when a part becomes inoperative or obsolete.
The modules are also designed for reuse in other applications after
their life as a smartphone component, expanding their lifespan and
reducing the amount of e-waste.

“By applying the principles of Human-Centered Design and EcoDesign,
PuzzlePhone enables the full cycle of the Circular Economy: durability,
easy maintenance and design for recapture through existing recycling
systems and rapid disassembly,” said Alejandro Santacreu, Founder and
CEO of Circular Devices Oy/PuzzlePhone. “Caring both about our planet
and our customers, we have developed a supply-chain proof solution that
brings value to all stakeholders by solving their most critical pain
points. PuzzlePhone empowers all of us to choose a better way, a better
future.”

A panel of expert judges selected AMD and PuzzlePhone from among seven
Catalyst Awards Finalists. The other five Catalyst Award Finalists were:
U.S. Department of Energy, iFixIt, Samsung, WorldLoop and Xerox.

The 2016 Catalyst Awards judging panel included Carlos Alvarenga,
Executive Director of World 50 ThinkLabs; Bill Berlinger, Head of
Corporate Technology Licensing for Caterpillar, Inc.; Richard Crespin,
CEO of CollaborateUp; Steve Leeds, Principal of Sustainability
Consultants, LLC; and Kai Rohwerder, Ernst Young’s Procurement
Consulting Lead for Germany, Switzerland and Austria.

GEC announced the Catalyst Award winners during IFA 2016. The awards
dinner will be held at the Electronics
Goes Green
conference, hosted by the Fraunhofer Institute, from 7-9
September.

In 2015, the inaugural year of GEC’s Catalyst Awards, Dell, Inc. won for
closing its manufacturing loop and using 100% post-consumer recycled
plastic for certain components.

The Green Electronics Council is a non-profit that works with
stakeholders around the world to develop a shared vision for more
sustainable electronics and the practical tools to realize it. Founded
to inspire and catalyze environmental leadership throughout the
lifecycle of electronic technologies, GEC manages EPEAT, the definitive
global rating system for sustainable electronics, and provides thought
leadership on the on the use of technology to advance sustainability.
These activities work to promote a world in which there are only
sustainable electronics.

1http://www.amd.com/en-gb/innovations/software-technologies/25×20
– see footnote #4

2http://www.amd.com/Documents/carbon-footprint-study.pdf

Article source: http://www.businesswire.com/news/home/20160906005232/en/AMD-PuzzlePhone-Win-Green-Electronic-Council%E2%80%99s-2016


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