Greener BeeGreen ElectronicsAn Electronics Startup Responded to Trump’s Muslim Ban With a Times Square Ad in Arabic

Her company put up an advertisement on a Times Square billboard, projecting the words: “We Invent the World We Want to Live In,” accompanied by the translation in Arabic. The hope, Bdeir explains, is to “counter the idea that Arabic is foreign, or ‘the other,’ ” by associating the script with a positive message.

Article source: http://www.slate.com/blogs/moneybox/2017/02/09/electronics_startup_littlebits_bought_a_times_square_ad_in_arabic_i.html


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