Greener BeeGreen ElectronicsPanasonic Booth Overview at CES 2016

OSAKA, Japan–(BUSINESS WIRE)–Panasonic Corporation will be illustrating its concept of Smart Town at
CES 2016, from January 6 to 9, 2016 in Las Vegas, Nevada, with its
latest products, solutions and technology that help realize “A Better
Life, A Better World” for each customer.

The Smart Town in the Panasonic booth (#9808) consists of four areas of
Smart Home, Business/Retail, Mobility and Stadium. Using Panasonic’s
Light ID solution, visitors can get information on the exhibits by
simply downloading an app onto their iOS smartphones. The information
will be shown on their smartphone screens in the language according to
their phone settings.

Panasonic will also host Panasonic Live @ CES2016, a live video stream
broadcast direct from the Panasonic booth, to share the excitement of
the show with enthusiasts around the world.

[Main Exhibits at the Panasonic Booth]

1. Smart Home

Under the theme of Better Living Tomorrow, the Kitchen and Living Room
here showcase “lifestyles we all desire” in the near future around
2018-2020, with consumer electronics well blended into home decor.
Visitors can also find Panasonic’s latest products in the DEN
(entertainment space), Bathroom, Home Office and Creative Garage. In
addition, other related products will be shown in the Green Energy and
4K corners set next to the Smart Home section.

With Panasonic’s advanced kitchen appliances and
cloud services, this Kitchen realizes rich and healthy eating habits at
home – like having your own professional chef and nutritionist in your

Free Style Induction Hob and Wireless Kitchen
Appliances (Prototype)

In addition to Panasonic’s free-style
induction hob and cordless kitchen appliances such as an automatic
stirrer, the company will exhibit a built-in Smart food pantry for
fermenting and maturing food.

Cloud Services (Prototype)
around the Personal Kitchen Screen, this corner shows how connected home
appliances can make cooking enjoyable with cloud-based services, such as
recipe recommendations that suit a family’s eating habits and other
helpful suggestions.

Living Room
This Living Room, appointed with your favorite
decor, provides an atmosphere where you can relax as you please either
by yourself or with your friends or family.

Transparent LCD Display (Prototype)
blended into the decor, this transparent LCD display shows a future of
display screens that shows different scenes according to the mood, as
well as showing high-resolution videos whenever you want. The display
functions as a windowpane when not displaying images, while it can be
adjusted for optimal height when used as a display.

Rug Speakers (Prototype)
Built into
the carpet, these speakers are integrated into the living space. You can
control over the reach of sound; the sound can be directed to people who
want to listen to it or away from those who may be reading or enjoying a
conversation in the same room.

DEN (Entertainment Space)
This section introduces
Panasonic’s extensive range of kitchen appliances, including the
MX-ZX1800 high power blender and SD-YR2500 bread maker, both launched in
autumn 2015 in the U.S. Using these products, Panasonic will show
visitors how simple and easy it is to prepare healthy and delicious
meals at home.

Visitors can try out Panasonic’s new micro-foaming
facial cleansing device (EH-XC10-N), debuted last autumn in North
America, that is designed for luxurious facial cleansing at home. Other
personal-care devices on display will include the Nanoe hair dryers,
facial steamers using ionic steam, and five-blade shavers that closely
contour to the skin for optimal shave.

Home Office
Visitors can find here Panasonic’s
easy-to-install-and-use home monitoring system that works in synch with
a smartphone. The RULO robot vacuum cleaner introduced last year in
Japan will be on display for reference. Panasonic will also introduce
the concept of “Ôra,” smart home and smart building solutions the
company plans to launch in North America, along with its efforts to
create and deliver Smart Home experience together with its partners.

Creative Garage
This area includes an in-house garage that
doubles as a hobby room. Here Panasonic will introduce the world of “4K
imaging” – doing everything from capturing and editing to uploading 4K
images at home, using Panasonic’s lineup of 4K products.

Green Energy
In the outside garage, Tesla Motors’ Model S is
parked. Panasonic’s partnership with the automaker will be introduced,
including the 18650-size lithium-ion batteries that power the Tesla
Model S. The garage roof is covered with Panasonic’s solar panels.

Panasonic’s premium 4K products can be found here,
including the world’s first* 65-inch LCD television set supporting the
Ultra UH Premium** specs (TX-65DX900), due to be released in 2016 in
Europe, and the TX-65CZ950 65-inch OLED TV, launched in autumn 2015 in
Europe. Also on display will be a Blu-ray player supporting Ultra HD
Blu-ray, which will be released in 2016 in the U.S.

* As of January 6, 2016, according to Panasonic data.
** The
highest quality 4K Ultra HD specs set by the UHD Alliance.

2. Business/Retail

Panasonic will propose its concept for a society utilizing advanced
technology and solutions, through the settings of Station and Premium
Department Store, as well as the technologies behind them. In addition,
Technics audio products will be shown in a flagship store in this town.

For a busy station, Panasonic’s informational
digital signage and multi-language-support Light ID solutions help
people who use the station. Other solutions ensuring safety and security
shown in the station back yard setting include a network camera that can
monitor 360-degree views and provide images with resolution higher than
4K, bone-conduction headphones and a noise-cancelling microphone.

Light ID Solutions
Visitors can
experience this multi-language-support technology by using their own
smartphone running iOS. Smartphones read ID signals sent by LED lighting
that flickers on and off.

IoT/M2M Security
Panasonic will
present solutions to protect Internet of Things (IoT) devices with
limited CPU resources from hacking, using its own cybersecurity measures.

Premium Department Store
In a high-end department store
setting, this section will show how store windows using its transparent
screens, high-speed projection mapping system and digital signage can
help create a sophisticated and completely new look for stores.

High-speed Projection Mapping System (Prototype)
will unveil, for the first time in the world, its projector technology
for high-speed and synchronized mapping on target objects that are not
marked, such as people, as a new form of projection mapping.

Interactive Mirror (Prototype)
interactive mirror can be used, for example, at cosmetic shops for
offering skin consultations and make up advice to customers.

Commercial 8K Display

Visitors can find two solutions for 8K displays,
which evolved from 4K to deliver even higher definition images. One
solution is a tabletop style 55-inch 8K display that features a touch
panel for better interactive control. The other, shown on a hanging
style 8K display, is a cable technology that enables the transmission of
a large volume of 8K content over a single cable.

freeze-ray (data archiver)
This is
Panasonic’ latest data archiver designed for data centers. It features
the latest technology for long-term storing of a large volume of data
using optical discs.

Technics Store
In the setting of a roadside flagship store,
the Technics Grand Class SL-1200GAE will be unveiled. This turntable
commemorates the 50th anniversary of the Technics brand. It is expected
to be launched this summer in limited quantity of 1,200 units, with each
coming with a serial number plate. Visitors can also find new products
from Technics Grand Class G30 Series, including the SU-G30 Network Audio
Amplifier and ST-G30 Music Server, as well as all-in-one OTTAVATM
Premium Audio System and the EAH-T700 stereo headphones, all currently
available in the U.S. Visitors can sample the sound of Technics
technology in Panasonic’s listening suite at the Venetian Hotel (29th
floor, 111/115).

Direct-drive Turntable System
turntable incorporates a newly-developed direct-drive motor and
high-precision motor control technology that reduce vibrations of the
motor and rotational speed fluctuations. The platter consists of three
layers of brass, aluminum die-cast and deadening rubber, which have
improved rigidity and realized highly stable rotation. Further, the
tonearm uses Technics’ traditional gimbal suspension in which lateral
and vertical axes of rotation cross at one point. Panasonic has combined
traditional and state-of-the-art technologies in pursuit of high-quality
sound. The SL-1200G, a standard model, is expected to be launched in the
winter 2016.

3. Mobility

A wide variety of Panasonic’s mobility solutions will be presented in
the setting of a modern airport and premium car dealer shop.

Here displays and presentations using globe
projection will introduce a full range of Panasonic’s technology and
services for airlines, including the latest business class concept seat
featuring a 4K display, in-flight Internet connection service and
weather sensors.

In addition to a prototype of its e-cockpit with
the latest infotainment technology (gesture camera, curved display,
line-of-sight detection, smart mirror, head up display, etc.), Panasonic
will also show a real car installed with its ELS premium audio system,
Sync3 infotainment system and batteries.

4. Stadium

Against a stadium backdrop, Panasonic will introduce its AV solutions
for the entertainment industry, such as large LED displays and image
distribution systems, along with digital imaging products.

AV Solutions for Entertainment Industry
This technology will
be demonstrated by filming a performance of a Spartan Race (an obstacle
race held first in the U.S.) with Panasonic’s professional 4K studio
camera, VariCam and pan-tilt-zoom camera, and screening the video on a
large LED display set up in the booth.

LUMIX Digital Cameras
This area focuses on the new and
existing models of LUMIX digital cameras and interchangeable lenses.
Demonstrations will show innovative ideas of photography unique to
Panasonic, such as 4K PHOTO that captures 30 frames per second
continuously in 4K and Post Focus that lets the user select the focus
area after shooting.

LUMIX DMC-ZS100 (To be released in March 2016 in
the U.S.)

The flagship model of the ZS series compact zoom
cameras boasts a 1.0-type MOS image sensor and 10x optical zoom in a
high grade stylish body. This camera also supports 4K PHOTO, Post Focus
and 4K video recording.

LUMIX DMC-ZS60 (To be released in March 2016 in
the U.S.)

The camera features a 18 megapixel
high-sensitivity MOS sensor and 30x optical zoom. This compact digital
camera also offers 4K PHOTO, Post Focus and 4K video recording.

LEICA DG VARIO-ELMAR 100-400 mm/F4.0-6.3
(To be released in March 2016 in the U.S.)
and compact, yet this premium super telephoto zoom lens has met LEICA’s
stringent optical standard, providing a powerful zoom range of 200-800
mm in 35 mm format. With high-speed auto focus (AF), and Dual I.S. image
stabilizer that synchronizes body I.S. and lens I.S., plus splash- and
dust-proof design and zoom locking, this lens also excels in operability.

Video Cameras
A lineup of Panasonic’ video cameras,
including the latest offerings, can be found here. In the booth, the
Dolly Zoom – the subject stays in the same size while the background
zoom in – will be demonstrated.

HC- WXF991/VX981 4K video cameras (To be released
in March 2016 in the U.S.)

With these new video cameras,
users can take out a part of the recorded 4K video and convert it to
Full HD resolution. They also offer easy-to-use, built-in edition tools,
including tracking a selected subject. The WXF991 also has a function
that lets the user create effects found in theater films, such as slow
zoom, and slow and quick motion in which frame rate is changed while

5. Town Square

A symbol tower with large LED displays stands in the center of the
square, and presents videos focused on the four areas and overall views
of the booth, as well as Panasonic’s solutions that support the Rio 2016
Olympic and Paralympic Games. Gogoro’s SmartscooterTM will be
featured here. The company aims to bring about an urban energy
revolution with its electric scooters powered by Panasonic’s 18650-sized
lithium-ion batteries, along with Gogoro’s battery swapping


Panasonic Booth



January 6 (Wed.) – 9 (Sat.), 2016


Las Vegas Convention Center (LVCC), Central Hall (#9808)

Booth size:

1,575 m2


Consumer electronics, corporate solutions, latest automotive and
avionics products, and various solutions


[Panasonic Live@CES 2016]
Reporters with many followers on
social media will report on the Panasonic booth from many different
angles. The excitement of the show floor will be shared through these
video reports.

About Panasonic
Corporation is a worldwide leader in the development of diverse
electronics technologies and solutions for customers in the consumer
electronics, housing, automotive, enterprise solutions and device
industries. Since its founding in 1918, the company has expanded
globally and now operates 468 subsidiaries and 94 associated companies
worldwide, recording consolidated net sales of 7.715 trillion yen for
the year ended March 31, 2015. Committed to pursuing new value through
innovation across divisional lines, the company uses its technologies to
create a better life and a better world for its customers. To learn more
about Panasonic:

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