Your next new gadget could take years off of your complexion.
The iDerma Face Beautification System — part of a new wrinkle in personal care electronics — will be on display and demonstrated at the Consumer Electronics Show this week. Due out during the second quarter of 2016, the modular and adjustable iDerma headset (expected to be priced at about $350) rests on your head with interchangeable masks that cover your face.
More than 140 red and infrared LED lights within the mask bathe the skin in light that helps reduce wrinkles. Future masks for skin lightening and acne will incorporate green and blue LEDs, respectively.
“There are all different types of treatments you can do with light-based therapy,” said Apira Science founder and president Jeff Braile. “It kind of jumpstarts the cellular activity in the area where you are using it. … You can treat fine lines and wrinkles or just overall skin condition. You can treat acne and hyperpigmentation. As we come out with each of these masks you will be able to add it.”
Additional masks will be available in 2016 at the expected price of $99 to $200 each. Braile notes that light therapy treatments at spas can cost as much as $500 for two or three sessions.
iDerma represents an improvement over current handheld light-based therapy products, Braile says, because those require a person to hold the product in place for several minutes over each portion of the face. The iDerma mask treats the entire face at the same time. Treatments can last eight to 15 minutes and are done three or four times weekly.
“There’s so many cosmetic benefits,” Braile said. “It’s good for your color and it helps to shrink pores. It’s not a facelift but it’s part of your beauty regimen like putting on skin cream.”
Consumers spend plenty for gadgets to help their looks. U.S. spending on personal care appliances is expected to rise more than 3% to $5.1 billion this year, estimates research firm Euromonitor.
Boca Raton, Fla.-based Apira Science has sold about 100,000 of its $695 iGrow hair growth system, a head-mounted hair stimulation system since releasing it in 2014. Apira Science got a clearance from the Food and Drug Administration to the iGrow for hair growth and is seeking approval for the iDerma for skin conditions.
At last year’s CES, Apira Science debuted an earlier version of the system and launched an Indiegogo crowdfunding campaign. Since then, the mask has been redesigned to be more comfortable and so that various masks could be swapped out.
Apira hopes to sell the product at retailers such as Nordstrom and at electronics stores. L.A.-based technology retailer Video Audio Center stores plan to be one of the first to offer the iDerma system “This new product category of cosmetic technology, I call it cosmotronics, is going to be a hot new category,” said corporate director Tom Campbell. “It’s going to be huge.”
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