Retail’s Lyf brand on Monday launched a new smartphone in India, the
Lyf Earth 2, at an event in Mumbai. The smartphone is the most expensive
Lyf-branded handset yet, priced at Rs. 21,599. It will be available in
Black, Green, Gold, and White colour variants.
The company is
touting the Lyf Earth 2’s Smart+ Security, as the smartphone has three
security features – a conventional pattern/PIN based unlock, a retina
unlock, and a fingerprint sensor. Users can also encrypt the photos and
videos stored in the gallery, as well as encrypt various social media
applications. The company is also touting the Smart+ Sense features,
which are gesture and touch-based shortcuts.
The dual-SIM Lyf
Earth 2 (Nano-SIM + Micro-SIM) support 4G on both SIM slots, but only
one slot can be connected to 4G networks at a time. The smartphone
sports a 5-inch full-HD (1080×1920 pixel) IPS display, and runs Android
The Lyf Earth 2 is powered by a 1.5GHz octa-core
Snapdragon 615 (MSM8939) SoC coupled with 3GB of RAM. It bears a
13-megapixel rear camera with laser autofocus and flash, and
13-megapixel front camera with laser autofocus and flash.
smartphone bears 32GB of inbuilt storage, which is expandable via
microSD card (up to 64GB). The Lyf Earth 2 is powered by a 2500mAh
non-removable battery that’s rated to deliver up to 14 hours of
talk-time on 4G, and up to 480 hours of standby time. Connectivity
options include 4G LTE, VoLTE support, Wi-Fi 802.11 b/g/n, Bluetooth
v4.0, GPS, and Micro-USB.
It weighs in at 140 grams, and measures
142x67x7.2mm. Sensors on board the Lyf Earth 2 include an accelerometer,
proximity sensor, ambient light sensor, gyroscope, and a digital
Speaking on the launch, Sunil Dutt, President – Devices,
Reliance Retail, said, “LYF Smartphone+ is a consumer obsessed brand and
through Earth 2 we present the most advanced features in smartphones
that deliver a differentiated digital experience to our consumers and
puts the controls of smart devices in the hands of the consumers.”