If you see a green-haired dog trotting down Granby Street today, it’s not a new breed of yellow lab mixed with bluetick.
Muddy Paws, a pet supply boutique with self-service dog washing, is offering green fur dyeing to celebrate its grand opening and a belated St. Patrick’s Day.
Shop owner Maryann Jacobson said her groomer on staff uses a nontoxic dye that washes out. At the other store location, pet owners have enjoyed choosing different colors for their furry friends to coordinate with holidays and special occasions, she said.
“They dye the ears or the little pads or actually their whole bodies,” Jacobson said. “A lot of people do mohawks.”
The lighter the fur, the better the colors show up.
“It does really well with Maltese and poodles and doodles,” she said.
Dog owners who visit the store can also get green bandannas and feathers, among other items.
The business is one of three retailers the Downtown Norfolk Council has offered $20,000 and half-off rent as part of its Vibrant Spaces program. The effort is intended to speed up downtown revitalization.
The Muddy Paws at 400 Granby St. is the second location for the business.
Jacobson said the store plans to cater to downtown residents, offering their pets healthy foods and shuttling services for daycare and boarding.