Greener BeeGreen TipsSC Johnson Encourages Families to 'Go Green' with 30-Day Challenge

RACINE, Wis., March 17, 2014 /PRNewswire/ — Instead of simply donning green for St Patrick’s Day, SC Johnson today launched the 30 Green Days Challenge to inspire families to take simple steps each day that can lead to long-term change. Four families from the U.S., UK and Canada will lead the challenge, agreeing to make one simple, green-minded change every day for 30 days. To inspire and encourage others, each family’s experiences will be shared on the Green Choices site, as well as their own social channels.

According to GFK*, 75 percent of Americans claim they feel good when taking steps to help the environment. These environmental actions are at the center of The 30 Green Days Challenge which aims to help families share their own green tips, experiences and product favorites and, together, make more green choices.

“Our mission with Green Choices is to help generate conversation around sustainable behavior,” said Kelly M. Semrau, Chief Sustainability Officer, SC Johnson. “What’s exciting about 30 Green Days is that it’s centered on real families and real experiences. Whether it’s a trial, tribulation or triumph, there’s learnings about sustainable behavior that can inform and inspire others.” 

Real Families, Real Changes
Headlining families for the 30 Green Days Challenge include:

  • Sophistishe: Sheena Tatum from Sophistishe is a stay-at-home wife and mother of two children in Valparaiso, Ind. Throughout the 30 Days Challenge, Tatum and her family aim to inspire and encourage their friends, family and fans to join in the campaign.
  • Good Life Eats Etc: Katie Goodman, author of Good Life Eats Etc. from Boulder, Colo., and her family pride themselves on thinking green – especially when it comes to recycling. The family also enjoys testing food recipes, traveling and everyday adventures.
  • The Mum Blog: Liz Jarvis is a mother and travel enthusiast from London. Her family’s passion for the environment led her to the 30 Green Days Challenge, but other interests include movies, food and fashion.
  • Savvy Mom: Jill Amery is a mom of two, a member of the SavvyMom Blogger Collective, and publisher of, an online Canadian lifestyle magazine filled with advice for moms. Living close to nature on an island off the coast of British Columbia, Jill knows firsthand the importance of living green and is committed to reducing her family’s environmental impact.

Behavior We Can Learn From
Throughout the 30 days, the featured families will share their progress, offering tips ranging from energy and water conservation to reducing waste and recycling efforts. In addition, SC Johnson will be encouraging all families to join the challenge.  

To help, the Green Choices website will include a new “Green Source” section that includes an action calendar as well as tip sheets. Also on the site is the company’s Green Choices Marketplace for products that help support green choices.  Concentrated cleaner refills come in recyclable mini bottles for refilling existing spray bottles. For those whose communities offer curbside commercial composting, Ziploc® Brand Compostable Bags are available on the site.**

Follow the four families’ journeys and learn other tips by following #30GreenDays.

Giving Back to Communities
SC Johnson will also help each family prompt further change in their hometown. At the conclusion of the 30-day challenge, the Green Choices-featured families will receive $10,000 to put towards an environmentally sound effort in their local community.

To learn more about the 30 Green Days challenge or SC Johnson’s ongoing commitment to sustainability, visit, follow @SCJGreenChoices or access the 2013 Sustainability Report

Jam Stewart

Britt Collett


SC Johnson is a family company dedicated to innovative, high-quality products, excellence in the workplace and a long-term commitment to the environment and the communities in which it operates. Based in the USA, the company is one of the world’s leading manufacturers of household cleaning products and products for home storage, air care, pest control and shoe care. It markets such well-known brands as GLADE®, KIWI®, OFF!®, PLEDGE®, RAID®, SCRUBBING BUBBLES®, SHOUT®, WINDEX® and ZIPLOC® in the U.S. and beyond, with brands marketed outside the U.S. including AUTAN®, TANA®, BAMA®, BAYGON®, BRISE®, KABIKILLER®, KLEAR®, MR MUSCLE®, and RIDSECT®. The 128-year-old company, that generates $9 billion in sales, employs nearly 13,000 people globally and sells products in virtually every country around the world.

*GfK’s The Environment: Public Attitudes and Individual Behavior – A Twenty-Year Evolution
**Ziploc® Brand Compostable Bags are not for backyard composting.

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