Greener BeeGreen TipsSC Johnson launches 30 Green Days Challenge

RACINE — SC Johnson launched the 30 Green Days Challenge to inspire families to take simple steps each day that can lead to long-term change.

Four families from the United States, United Kingdom and Canada will lead the challenge, agreeing to make one simple, green-minded change every day for 30 days. To inspire and encourage others, each family’s experiences will be shared on the Green Choices site, as well as their own social channels.

“Our mission with Green Choices is to help generate conversation around sustainable behavior,” said Kelly M. Semrau, chief sustainability officer, SC Johnson. “What’s exciting about 30 Green Days is that it’s centered on real families and real experiences. Whether it’s a trial, tribulation or triumph, there’s learnings about sustainable behavior that can inform and inspire others.”

Throughout the 30 days, the featured families will share their progress, offering tips ranging from energy and water conservation to reducing waste and recycling efforts. In addition, SC Johnson will be encouraging all families to join the challenge.

To help, the Green Choices website will include a new “Green Source” section that includes an action calendar as well as tip sheets. Also on the site is the company’s Green Choices Marketplace for products that help support green choices.

SC Johnson will also help each family prompt further change in their hometown. At the conclusion of the 30-day challenge, the Green Choices-featured families will receive $10,000 to use towards an environmentally sound effort in their local community.

To learn more about the 30 Green Days challenge or SC Johnson’s ongoing commitment to sustainability, visit, follow @SCJGreenChoices or access the 2013 Sustainability Report.

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